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Sales and marketing automation

Published 02/26/2015 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

ActiveCampaign is an all-in-one marketing platform that covers three core areas: marketing automation, email marketing, and CRM and sales automation. The app lets you create targeted, personalized emails and other marketing communications, while tracking and reporting on all campaign activity. It also supports GEO tracking and split testing. ActiveCampaign acts as a CRM with features such as contact profiles and lead scoring.

ActiveCampaign uses data driven segmentation to send targeted email campaigns. From just an email address, the app can pull rich demographic data such as age, gender and location, as well interests and social profiles.

The drag and drop interface, free image hosting and a selection of pre-built templates let you create newsletters, campaign follow ups and event-triggered emails based on variables such as site behaviour and interest.

ActiveCampaign lets you trigger a number of other automated actions based on events and user behaviour, such as sending an SMS, adding a tag or note to contact profiles, adjusting a lead score, and much more.

The app uses advanced event logging to track all kinds of user behaviour on your website and in your apps. This means you can segment your customers using advanced logic such as behavior, interactions, location, history and more.

In addition to automating marketing campaigns, you can use the rich customer data gathered in ActiveCampiagn to create automated sales processes, such as assigning deals and sending follow up communications. The app acts a CRM with contact lists and profiles that support searching and filtering, as well as lead scoring.

Contact data such as interactions, website behavior and interest, engagement with marketing campaigns, and social media profiles are used to score leads. ActiveCampaign also lets you track all sales activity with reports on sales funnel, campaign and agent performance.

ActiveCampaign screenshot
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What is the history and popularity of the app?

ActiveCampaign was founded in 2003 and currently serves over 100, 000 users. They are a small team of 15 based in Chicago. The app was designed to provide advanced marketing automation and email marketing to small businesses.

ActiveCampaign have received a number of positive reviews across thrusted sites on the web, particularly for its design, ease of use, price and constant feature updates.

What are the differences to other apps?

ActiveCampaign combines the functions of three apps in one: email marketing, marketing automation and CRM. The app provides small businesses with access to advanced marketing tools, in particular rich customer data and advanced segmentation, without having to pay top dollar for enterprise solutions.

ActiveCampaign offers advanced event tracking for apps and backend services, as well as websites, enabling you to log custom events and all kinds of actions.

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How does the web app look and feel to use?

ActiveCampaign offers a smart and sleek interface with a blue and white theme. The high definition colors and font, clean layout, and familiar, easily identifiable icons and buttons make the app user-friendly, modern and easy to navigate.

The app uses colors and visuals such as reports, graphs, automated-actions line graphs and sales pipeline charts to give a clear overview of all your marketing and sales activity.

The homepage dashboard in ActiveCampaign gives you an overview of all sales and marketing activity on one screen in a visual, easily digestible way. This page shows information such as total number of contacts, top contacts, contact trends, automated actions, pipelines, news, tasks and recent activity such as Facebook mentions and added contacts.

How does the registration process work?

You can sign up for ActiveCampaign from their website by entering your company name and email into the form on their homepage and clicking the “Try it for free” button. This gives you free access to the app for 14 days. You don’t need to provide your credit card details.

What does it cost to use the application?

ActiveCampaign is provided on three separate plans: Basic, Plus and Enterprise. The Basic plan costs $9 per month and facilitates up to 3 users. This plan covers email marketing, newsletter creation, and marketing automation.

The Plus plan costs $49 per month, caters to 25 users, and includes lead scoring, CRM, custom branding and SMS marketing. The Enterprise plan costs $149 per month and covers all features, plus unlimited integrations, unlimited users and advanced support.

Who would you recommend the application to?

ActiveCampaign was built to give small businesses access to a fully-featured marketing and sales automation app. The app is affordable for all budgets and can scale as your business grows.

It is ideal for companies with active sales and marketing teams who carry out regular campaigns, such as newsletters, emails, lead nurturing and prospecting.

ActiveCampaign’s ease of use make it a good solution for companies who are new to using apps to automate processes. It is also a great option for those currently using cloud applications with over 150 app integrations.

In addition, it is useful for those using separate CRM, email, analytics and marketing apps as a way of combining all data in one platform.

  • Drag and drop images and files to create rich, mobile-friendly newsletters
  • Advanced data driven segmentation based on demographic, behavior and interest
  • Automated actions and event-based behavioral targeting
  • Website and application event tracking and logging
  • Event triggered automated sales actions
  • Searchable contact lists and profiles
  • Lead scoring based on advanced data

ActiveCampaign video

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ActiveCampaign pricing

Cheapest plan (per month) : $9.00
Most expensive plan (per month) : $149.00




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